DIRT 5, the next generation of the iconic off-road and rally video game from British video game developer Codemasters was released on 6 November 2020 with the Standox logo available in the in-game livery editor.
17 December 2020 - Jungles, ancient ruins, Rio de Janeiro: the thrilling racing of DIRT 5 takes the vehicles over extreme off-road routes around the world - accompanied by Standox, a global refinish brand from Axalta, a leading global supplier of liquid and powder coatings. The iconic blue bow-tie Standox logo is available in the in-game livery editor. Any player can apply the logo to a vehicle when creating a bespoke livery for the 13 vehicle classes on offer from seven decades of automotive history.
Olaf Adamek, Axalta Refinish Brand Manager for Europe, Middle East and Africa, says: “From NASCAR to Formula One, Axalta's involvement in motorsport has a long history that we are very proud of. Thanks to Standox, we now have a firm place in the gaming world too. We’re a specialist when it comes to bright colours, special vehicle paintwork and professional paintwork repairs, regardless of whether it is a bump in a city parking lot or rockfall damage in a jungle.”
DIRT 5 is available for PlayStation 4, PlayStation 5, Xbox One, Xbox Series S, Xbox Series X and Steam (for PC). For more information on Axalta's involvement in motorsport, please visit www.refinish.axalta.eu/motorsports. For further information on Standox, please visit www.standox.co.uk or contact a Standox expert consultant.
Standox, a global refinish coating brand from Axalta, is the best choice for professional refinishers. Customers can rely on Standox to achieve the best quality results, every time, accurately and quickly. As a brand manufactured in Wuppertal, Germany, Standox ensures our customers are ready for future digitalisation by improving workflow and work processes with digital tools. Standox further supports customers not only with relevant market insights but also work provision thanks to extensive approvals from car manufacturers as well as fleet, lease and insurance companies, which reflect the brand’s position as a leading partner to the automotive industry. Standox – the art of refinishing.