Luxury color concept showcases move toward magenta hues, sustainability and autonomous driving
GLEN MILLS, PA – Jan. 12, 2022 – Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its Global Automotive Color of the Year 2022 – Royal Magenta.
The selection for the eighth edition of the exclusive Global Automotive Color of the Year, Royal Magenta, is a deep cherry color that brings a luxurious finish to the market. The robust design has a majestic dark finish engrained with merlot and garnet hues. The color appears berry red in sunlight yet reveals a dark, mysterious look in the midnight hours.
“Royal Magenta delivers a new luxury look that is optimized for future mobility,” said Hadi Awada, Senior Vice President, Global Mobility Coatings at Axalta. “With innovative mobility-sensing and environmentally-optimized waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”
Royal Magenta is formulated for all vehicle types and enriches the mobility palette with alluring color. Royal Magenta is stylish and functional and is engineered to work with radar systems used on autonomous vehicles of all sizes. The sophistication of Royal Magenta is derived from Axalta’s track record of providing luxury finishes to the mobility market and ties into global color trends that convey elegance with an indulgent and festive color offering. Burgundy, violet and cherry-like hues are becoming more fashionable in the market. The premium color creates an opulent finish appearing lush with faceted jewel accents.
“This year, we have designed a complex-looking color that can be applied in a simplified manner,” said Nancy Lockhart, Global Product Manager of Color at Axalta. “The design process began by tinting waterborne paints with various layering systems to provide depth and color. With sustainability in mind, the end color was achieved with a conventional basecoat – clearcoat layering. It’s as easy on the eyes as it is to apply.”
As a leading color expert in paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends. For more information about the Global Automotive Color of the Year 2022 and Axalta’s color capabilities, visit www.refinish.axalta.eu/royal-magenta .
Standox, one of the global refinish coating brands from Axalta, supports its customers with premium product quality and in-depth consultancy to help obtain the best results. As a leading European automotive refinish brand from Wuppertal, Germany, it delivers innovative product systems and superior colour-match accuracy and paint technology. Approvals from major car manufacturers reflect the brand’s position as a leading partner to the automotive industry. Standox helps professional refinishers achieve right-first-time results.