14 December 2020 – Axalta, a leading global supplier of liquid and powder coatings, sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.
Axalta has a rich motorsports heritage through its premium refinish brands Cromax, Spies Hecker and Standox. Axalta is an Official Team Supplier to the seven-time FIA Formula OneTM World Constructors’ Champions* Mercedes-AMG Petronas Formula One Team and a strategic partner to TOYOTA GAZOO Racing Europe, the Monster Energy Yamaha MotoGP Team and the Hendrick Motorsports NASCAR team. The company also supports student racing across Europe as part of Axalta’s Bright Futures programme, which promotes active participation in the science, technology, engineering and math (STEM) subjects.
Each of the 12 months in Brilliantly Fast is represented by a stunning image that perfectly showcases each racing vehicle’s livery, aerodynamic shape or prowess on track. BluePoint, the Belgian Agoria Solar Team’s – a student racing team from the University of Leuven - and winning entry to the 2019 Bridgestone World Solar Challenge crossing the Australian outback, features in April, and Valentino Rossi doing a wheelie on his Yamaha YZR-M1 in the Yamaha MotoGP accompanies May. The shot of the Mercedes-AMG F1 W11 EQ Performance race car on track against a scorching orange sunset graces September.
Olaf Adamek, Axalta Refinish Brand Manager for EMEA, says, “Sports is a team effort, but this is particularly true in motorsports where much of the driver’s or rider’s success depends on the technological expertise and innovation the wider team of engineers brings to the table. We are proud to help to drive performance and to support professional motorsports and student racing teams with our Axalta technology. And so it’s fitting we celebrate those teams in a visually-stunning calendar.”
Brilliantly Fast and its images are available to view online or download free of charge, from axalta.eu/calendar2021.
Standox, a global refinish coating brand from Axalta, is the best choice for professional refinishers. Customers can rely on Standox to achieve the best quality results, every time, accurately and quickly. As a brand manufactured in Wuppertal, Germany, Standox ensures our customers are ready for future digitalisation by improving workflow and work processes with digital tools. Standox further supports customers not only with relevant market insights but also work provision thanks to extensive approvals from car manufacturers as well as fleet, lease and insurance companies, which reflect the brand’s position as a leading partner to the automotive industry. Standox – the art of refinishing.
*Subject to official confirmation by the FIA of the results of the 2020 FIA Formula OneTM World Championship