"Making of": Behind the scenes of the Standovision videos
Since September 2018, the experts at Standox have already shared their tips and tricks from the world of car painters in eleven videos for the online channel of Standox Standovision. What looks so simple in the end requires a sophisticated concept and some technical effort.
After seeing numerous user videos uploaded by self-appointed experts showing dubious paintwork tips on various online platforms, Standox has decided to produce its own videos with advice from real professionals. The result: the Standovision video channel. Authentic know-how from our own application engineers with no nonsense. In front of the camera is training leader Tony Mitchell from the UK. He explains and demonstrates practical repair methods that every refinishing professional can follow. However, on the other side of the camera is a whole team working behind the scenes to make the Standovision videos possible.
Bodyshop instead of Hollywood
The Standovision team consists of 10–15 experts. This is not an act, but a real painting operation, in which every hand movement and every work step must be correct. After the script is written and all of the props—such as the car, paint and accessories—are available, the two-day shoot begins with Tony Mitchell. In front of the camera, he explains how to perform blending, for example and provides step-by-step explanations on how to achieve a perfect result. The video content is based on the needs of customers who, for example, discuss these requirements with their consultant or during training sessions.
The final touch
After shooting, the video goes to the editing room, where it is fine-tuned: The team inserts overlays and subtitles. This generally requires another entire working day. The video then goes to the respective Standox country organisations, where it is recorded in the relevant language.
The result at the end of this process is an informative user video with practical tips and tricks from real professionals.