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60 Jahre Standox

Things turn colourful and metallic

A Porsche 911 in luminous Signal Orange

A Porsche 911 in luminous Signal Orange – a typical colour of the 1960s and 1970s.

Courage to colour was a megatrend of the 1960s and 1970s. Textiles became colourful as did wallpaper, furniture, electrical appliances and cars. Within a short space of time, the discreet pastel shades and carefully-matched two-tone paints of the 1950s were out of fashion. Instead, strong clear colours were fashionable. But that was no problem for Standox. Thanks to the premium brand’s colour expertise and its close collaboration with car manufacturers, the slogan of the time Standox – true to the original could be retained easily.

The colourful highpoint of the 1960s was the colour storm triggered by the hippies. It ran riot with particular glee on the car, the status symbol of the middle classes. Wildly coloured cars were considered an expression of individuality. That generally meant the painting wasn’t left to refinish professionals, but done by car owners themselves. And that left its mark on the colour experts of the car manufacturers. In the late 1960s and early 1970s it was possible to order many car models in luminous colours that would have been considered no-go areas just a few years before.

Metallic, pearlescent and matt paints were particular eye-catchers, but were initially difficult to repair.

Metallic, pearlescent and matt paints were particular eye-catchers, but were initially difficult to repair.

At the same time, innovative paints were also coming onto the market. With aluminium or brass pigments, they produced appealing metallic, pearlescent and matt effects. They were real eye-catchers and soon had a large following. In the second half of the 1970s, effect paints – mainly metallic – were already on every third newly registered car.

However, damage to metallic paint had a serious disadvantage; elaborate and costly repairs. Standox reacted to this by creating a solution in 1968 with its innovative metallic two-coat paint. It consisted of a metallic basecoat with a 2K clearcoat, and it set new standards in colour and effect matching, which made it possible for professional bodyshops to carry out first-class and lasting repairs to metallic paints.