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Standox Calendar 2014

An all-new look at automotive paint

We’re used to seeing car paint as hardened coatings on vehicle bodies. When photographer Ralf Richter set out to shoot the images for the 2014 Standox Calendar entitled Pure Colours, he wanted to explore the dynamic, fluid properties of paint and set out to create a new way to look at the coating. Working with a computer animation team, Richter first developed a series of highly complex animations from which he eventually picked the visuals for the calendar. His focus on detail and unashamedly playful approach have resulted in fascinating images, which will draw the viewer in.  

The images show cars being hit by large waves of liquid paint. Richter experiments with unexpected perspectives and dimensions, uses surreal lighting and many different colours, making the images unusual and appealing. Captured in mid-motion, the images are designed to make the viewer want to hit an imaginary “play” button to see how the scene continues to unfold.  

One image shows a wall of multi-coloured paint hitting a Range Rover at high speed, almost like a force of nature. Another shows a soft and tactile side of paint as it is captured wrapping itself around a Porsche 911, accentuating the car’s unmistakeable silhouette. In addition to their impressive visual effects, the images make the viewer see paint in a different way. For instance, the pigments and particles that create the familiar metallic effects are shown magnified several million times. In some of the images only details of the cars are visible; in some cases the vehicle can hardly be recognised at all. The paint takes centre-stage.  

The images were created with advanced computer technology, which has been used in the making of such movies such as The Avengers and Ice Age 4. The full-motion visuals can be viewed at http://www.standox.com/cal14pr.  

For more than 30 years Standox has commissioned internationally renowned photographers to produce the images for its limited-edition calendars, which are distributed exclusively to customers of the Wuppertal-based company. Highlighting the manufacturer’s commitment to the Art of Refinishing, the aesthetic design and the high-quality finish of the calendar are a perfect reflection of the Standox brand’s premium status.

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Standox is one of Europe’s leading manufacturers of automotive refinishing paints. With its headquarters in Wuppertal, Germany, the company offers innovative and environmentally compatible product systems worldwide. Standox seeks to build long term relationships with its customers based on premium product quality and high levels of practical support. Approvals from all major manufacturers reflect the company’s position as a leading partner to the automotive industry. As such, the Standox brand gives professional refinishers the assurance of perfect results every time.

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Standox Calendar 2014 - October

Standox Calendar 2014 - October

Standox Calendar 2014 - March

Standox Calendar 2014 - March