Refinishers need good paint products and a reliable, time-efficient colour management system to help them deliver high-quality repairs. The new Standox image campaign picks up on these bodyshop requirements. In front of a backdrop of high-performance German cars, the images in the new advertising show refinish specialists applying Standox products with professionalism and expertise. The ad copy makes clear why the refinish brand from Wuppertal, Germany, is their preferred partner. The different ads emphasise the particular characteristics that have contributed to the position that Standox has in the market, including excellent product systems, outstanding colour competence and strong training and consulting expertise. The copy summarises the benefits to bodyshops and highlights the provenance of the products, which are backed by the brand’s “made in Germany” ethos.
“With its modern design and clear imagery, the new advertising campaign supports the positioning of Standox as a premium brand in the refinish industry to great effect,” says Anthony Cashel, Marketing Manager for Axalta Coating Systems in the UK and Ireland.
The campaign has been created to be globally relevant, so that it can be used internationally across a range of media. The ads will not only appear in trade magazines, but also are suitable for posters, banners and other collateral.
Standox, one of the global refinish coating brands from Axalta Coating Systems (NYSE: AXTA), supports its customers with premium product quality and in-depth consultancy to help obtain the best results. As a leading European automotive refinish brand based in Wuppertal, Germany, it delivers innovative product systems, and superior colour-match accuracy and paint technology. Approvals from major car manufacturers reflect the brand’s position as a leading partner to the automotive industry. Standox helps professional refinishers achieve right-first-time results.