Since the mid 1990s, Standox has been causing a stir with an unusual series of paints. Launched onto the market as the Exclusive Line, the innovative, fascinating colours were given names reminiscent of renowned race circuits from around the world, and were used on cars that would appeal to car enthusiasts. Silverstone Blue glittered like snow crystals in the sun, and the deep-blue Monte Carlo Magic appeared mysterious. Kyalami Flash, Imola Ice and Avus Galaxy were other colours that immediately caught the eye. What was unusual about some of these limited-edition premium products was that the colour changed depending on where the light source was due to special pigments in the paint. This changing effect had never before been used so systematically by a paint brand.
Exclusive Line hit the market at a time when the young Michael Schumacher had just won his first Formula 1 title, initially in a Benetton-Ford. He then moved to Ferrari in 1996.
Like snow crystals in the sun: Silverstone Blue
It was not only the paints that were fascinating, but also the car models on which they were painted: Alfa Romeo and Mercedes convertibles, Jaguar, Maserati, Audi TT. Some models were even shown on Standox trade fair stands painted with Exclusive Line before they became available through dealerships. A few colours were also produced as model cars in limited editions for special customers. To this day, they are coveted collectors’ items. Even exotic sports cars were given the Exclusive Line paint treatment. Catalunya Splash was used on the E-Go Rocket one-seater made by Swiss manufacturer Rinspeed, and Red Rocket was painted on the hand-built Wiesmann GT.
Red Rocket shimmered in fiery orange changing to glowing red. This was one of the last products of the Exclusive Line range, which had by then moved away from race circuit names. Under the name Crystal Rainbow, Standox added an effect paint to its range that could be applied in a clear over base systems and whose pigments gave a glittering effect to any car.
Exclusive cars painted in striking colours: Red Rocket
Exclusive Line rapidly found interest from outside the automotive sector. The Rotring company painted its exclusive Jazz ink ballpoint pen in Indianapolis Green. And today there is a successor to the legendary Standox range of unusual effect paints: exclusiveline XL. Six colour tones, such as Magic Magenta, Atomic Orange and Python Green, are not only used to paint premium cars but also motorbike helmets, furniture and designer kitchen appliances.
Furniture design with exclusiveline XL