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Standox launches in Argentina

Standox, the global refinish brand based in Wuppertal, Germany, is now commercially available in Argentina. The Standox team there first presented the brand’s products to selected bodyshops during a kick-off meeting in August 2014. The event focused on the Standoblue basecoat system, which is very robust in application thanks to its product characteristics and which can also be used in the time-saving One Visit Application system.

Agustín Paris, Market Segment Manager responsible for Standox, Southern Cone (Argentina, Uruguay and Chile) was very pleased with the brand’s reception. “Now we have lift-off. Our first event was a complete success. We believe the Argentinian market offers great opportunities, so we are very motivated and delighted that we can finally launch Standox here,” he says.

In preparation for the Argentinian launch, Harald Klöckner, Technical Trainer Standox International, trained the local Standox team to provide the best possible support for the launch. The training is part of the Standox “Train the Trainers” concept.

Olaf Adamek, Standox Brand Manager EMEA, explains: “Our international trainer team operates around the world with the aim of ensuring that Standox services and training meet the same high quality standards in many parts of the world. We export knowledge from our headquarters in Wuppertal to almost all corners of the world.”

As a member of the international trainer team, Klöckner travels frequently to bring Standox trainers and technicians up to speed with the latest processes and to train them in the application of new products.

Klöckner says: “We spent two very intensive and effective weeks in Buenos Aires. The Standox team in Argentina has been given the training to be able to offer high-level technical expertise. Our team there is well-placed to help their local bodyshops achieve superior results.”

Adamek says: “Argentina is the second largest South American country, after Brazil, in which Standox is represented. Other countries in the region are also showing interest in the brand. Today, refinishers in more than over 80 countries in the world work with Standox.”

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Standox, one of the global refinish coating brands from Axalta Coating Systems, supports its customers with premium product quality and in-depth consultancy to help obtain the best results. As a leading European automotive refinish brand based in Wuppertal, Germany, it delivers innovative product systems, and superior colour-match accuracy and paint technology. Approvals from major car manufacturers reflect the brand’s position as a leading partner to the automotive industry. Standox helps professional refinishers achieve right-first-time results.