Generations of Color is the new Standox wall calendar for 2017. The 12 images are like a meeting of automotive generations, with classic cars shown alongside current models. It’s a portrayal of shapes and colours that will appeal not just to car enthusiasts.
Contrasting classic models with today’s reincarnations has a certain appeal – it may conjure nostalgia for cars driven in the past. Developments in technology and the defining spirit of each era are apparent in the changing shape of the bodywork. In many cases, the classic and current model really only share the same name, but sometimes the family resemblance is unmistakable, such as with the Porsche 911.
These resemblances are particularly marked when car manufacturers have deliberately adopted special design elements from the original classic, as is the case for the VW Beetle, the Fiat 500 or the Mercedes SLS. What is also noticeable in this family reunion is that today’s models are all distinctly larger.
This automotive leap in time is the central theme of the Standox 2017 calendar Generations of Color, created by photographer Ramon Wink from Bad Ems, Germany. Prompted by a good dose of irony, all images also share another theme. They are all photographed in backdrops that are considered to be typically German: a Bavarian beer garden, a traditional sausage stand, a romantic snow-covered Christmas market. Sometimes it is only something small that gives the images their German character, for example a couple of German Shepherd dogs, cardboard cut-outs from the Mainz Carnival or the dense thicket of signs seen on German motorways.
For over 30 years, Standox has commissioned renowned German photographers to create the brand’s wall calendar. It is not commercially available, distributed only to customers and friends of the Wuppertal refinish brand.
Standox, one of the global refinish coating brands from Axalta Coating Systems, supports its customers with premium product quality and in-depth consultancy to help obtain the best results. As a leading European automotive refinish brand based in Wuppertal, Germany, it delivers innovative product systems, and superior colour-match accuracy and paint technology. Approvals from major car manufacturers reflect the brand’s position as a leading partner to the automotive industry. Standox helps professional refinishers achieve right-first-time results.