Between 2 and 4 June 2015, Standox, the paint brand from Wuppertal, Germany, exhibited at Automechanika Dubai for the first time. Olaf Adamek, Brand Manager Standox EMEA, was very happy with the brand’s presence at the trade fair. “One of the reasons why Automechanika Dubai is important for us is that it allows us to reach existing and potential customers for whom a trip to Germany would just be too far. With Standox, we bring a bit of Germany to this major economic hub. The widely received positive feedback and the many good discussions we had on the stand show that our decision to exhibit for the first time was the right one.”
The 60th anniversary of the Standox brand this year was a fitting opportunity to highlight the brand’s power of innovation through pioneering products and services. Amongst others, the stand, which was in the German pavilion in Hall 7, focused on the Standohyd Plus VOC compliant waterborne system, on the fast drying Standocryl VOC-Xtreme Clearcoat that adapts flexibly to climatic conditions, as well as on the web-based colour retrieval programme Standowin iQ. Together with the electronic Genius iQ spectrophotometer, Standowin iQ makes colour management especially easy. To the great interest of visitors, the interactive MiKEY training programme, which opens up a host of new options for in-house bodyshop training, was demonstrated live on the stand.
Automechanika Dubai has become increasingly significant over the years as the largest platform for the automotive industry in the Middle East and Africa. Adamek says: “The repair quality of high end vehicles is a key topic in Dubai and neighbouring regions. As a brand with very good contacts to the automotive industry, it is important to demonstrate our expertise as a specialist in high quality paint repairs. In doing so we also highlight the development of paint technologies in the OEM industry.”
Standox, one of the global refinish coating brands from Axalta Coating Systems, supports its customers with premium product quality and in-depth consultancy to help obtain the best results. As a leading European automotive refinish brand based in Wuppertal, Germany, it delivers innovative product systems, and superior colour-match accuracy and paint technology. Approvals from major car manufacturers reflect the brand’s position as a leading partner to the automotive industry. Standox helps professional refinishers achieve right-first-time results.