Standox introduces two new high-chromatic mixing colours Cranberry Red and Brilliant Orange to the market. Both tints are available immediately for both Standoblue and Standohyd Plus basecoat qualities.
Although achromatic colours black, silver and white were still the most popular car colours of 2014, red, yellow and blue are gaining in popularity. This is according to the current Color Popularity Report 2014 by Axalta Coating Systems, a leading global supplier of liquid and powder coatings and an authority on automotive colour and colour trend information. These chromatic colours have each gained a percentage point worldwide. In North America, 12 per cent of cars sold in 2014 were red, and in Europe blue is increasingly fashionable.
In conjunction with these on-the-road changes, the colours themselves are becoming more spectacular. The current trend is towards deep, saturated and brilliant colours that have an intense lustre thanks to the use of specially developed pigments. Peugeot’s Rouge Ultimate, Ford Europe’s Red Rush and Jaguar’s Picante Red are good examples of these OEM trends. And an eye-catching saturated orange is used by BMW (Sakhir Orange), VW (Red Rock metallic) and Nissan (Imperial Orange).
These OEM colours represent a challenge to refinishers’ colour matching skills, which is why Standox has created these new tints. Cranberry Red and Brilliant Orange offer a deeper saturation and a particularly intense brilliance which characterise the OEM trends. Standox supports its bodyshops by offering colour formulas for new OEM colours quickly thanks to Axalta’s close link with car manufacturers. This colour matching accuracy helps Standox gain many OEM aftermarket approvals.
For further information, Standox bodyshops can contact their professional adviser.
Standox, one of the global refinish coating brands from Axalta Coating Systems (NYSE: AXTA), supports its customers with premium product quality and in-depth consultancy to help obtain the best results. As a leading European automotive refinish brand based in Wuppertal, Germany, it delivers innovative product systems, and superior colour-match accuracy and paint technology. Approvals from major car manufacturers reflect the brand’s position as a leading partner to the automotive industry. Standox helps professional refinishers achieve right-first-time results.