The Art of Refinishing in multiple languages of the world.
Made in Germany is a sign of quality recognised around the world today. This reputation is based on the innovative products that German machine manufacturers, plant construction companies and car makers have launched since the 1950s and that have rapidly become export hits. In the eyes of the world, Germany, which was known as the country of the thinkers and poets, has become the country of technicians and engineers.
Standox has also done its part to contribute to the Made in Germany reputation through its innovative growth strategy. Almost from its inception, Herberts sold its refinish paint in other European countries. In 1955, it established strategic sales partners in Belgium, the Netherlands, Sweden and Switzerland. These were soon followed by partners in Austria, Denmark, Finland and Luxembourg. Standox was even represented in markets such as Yugoslavia and Spain, which were in those days considered quite far-flung. From the 1960s, Herberts’ local subsidiaries looked after sales France and Italy.
Refinishers from around the world take part in training at the Standox Information Centre in Wuppertal, Germany.
In the 1980s Standox took the final step to becoming a global brand. It was launched in Great Britain. An office was opened in the USA and booming growth markets in South East Asia and the Far East became target markets. After the fall of the Iron Curtain in the 1990s, Standox quickly established itself in the new Eastern European markets.
Business beyond the borders of Germany was no longer limited to the supply of paint products. From the 1970s onwards, Standox offered its partners comprehensive opportunities for training and qualification at the Standox Information Centre in Wuppertal, Germany. Today, Standox runs over 60 qualification centres around the globe in which refinishers from all countries of the world can benefit from Made in Germany.