Axalta Coating Systems, a leading global supplier of liquid and powder coatings, is presenting Destination Color 2016, a portfolio of colour choices inspired by changing consumer lifestyles and designed to enable automobile manufacturers to select colours that will fulfil their customers’ preferences and colour choices for vehicles in China and around the world.
Axalta’s colour trends presented in Destination Color 2016 are grouped into four colour destinations that reflect megatrends: Newtopia, Pop_up Zone, Inner State and Cyber Scene. Each one reflects an array of colours for consumers with different personal tastes and styles as well as vehicle preferences.
Newtopia is filled with dream-like colours such as peach, pink shades and muted purple with flake or tricoat pearl effects. The target vehicle segment is small and medium size cars.
“A subset of millennial consumers purchasing vehicles would like these colours as they search for a new look to accentuate their personalities or make a fashion statement with their choice of vehicle colour,” said Nancy Lockhart, Global Color Marketing Manager at Axalta who is in China for the Axalta Color Show to present Destination Color 2016 to OEM customers.
“As a colour innovation leader, Axalta colour experts have for the last 90 years been in the forefront of automotive colour design and remained focused on partnering with vehicle manufacturers by keeping a finger on the pulse of industry trends and forecasting the designs and colour preferences that will engage consumers in the years to come,” Lockhart added.
Pop_up Zone highlights the brilliant, high chroma colours that are popping up on the roads. Blue hues are trending in medium and dark versions while reds are found in medium shades with a high chroma. Intense reds and blues have global appeal for a range of vehicles. Bright green, teal and yellow are popular with small, sporty cars while orange is gaining popularity with small cars and trucks. Chroma designates particularly rich colour hues achieved with specially developed pigments and dispersion technology.
Colours that spread a calming and balanced atmosphere with a homey feel are grouped into Inner State. These include shades of brown, caramel, green, black and dark red, some with a smoky appearance while others are dark with deep chroma. These colours are popular with luxurious high-end vehicle brands.
Neutral colours showcased in the Cyber Scene group remain popular but the colours this year come with a cool factor. These include hints of blue in both the grey and silver neutrals. White continues to reign with sparkling effects, opaque beige and grey, plus new flake effects that dance in the sun for these colours.
Axalta, which celebrates its 150th anniversary in the coating industry this year, established the first-ever Color Advisory Committee 90 years ago to craft colours specifically for cars. Since then, Axalta has remained committed to colour technology and innovation. Over the decades, Axalta has built a database of more than seven million colours which provides both original equipment manufacturers and collision repair technicians with one of the most extensive colour databases in the world. In addition, for more than 60 years Axalta has published its annual Global Automotive Color Popularity Report that tracks colour trends around the world.
China is an important focus for Axalta’s colour innovation and technology that delivers beautiful finishes that are durable and protect against harsh weather and the effects of tough road conditions. Axalta has invested in facilities such as its Global Color Lab in Shanghai where colour experts work closely with automotive OEMs to create colours that meet local and regional demands while analysing market trends for colour preferences.